Apple chose a little-known Chinese manufacturer for the Vision Pro due to their openness to experimenting with unconventional ideas, according to a report.

Apple chose a little-known Chinese manufacturer for the Vision Pro due to their openness to experimenting with unconventional ideas, according to a report.

Apple Chooses Chinese Firm Luxshare to Assemble Vision Pro: A Vote of Confidence in Innovation and Ingenuity

Tech giant Apple has opted for Chinese contract manufacturer Luxshare to assemble its highly anticipated Vision Pro mixed reality headset. This choice is not just about production capacity but also a testament to Luxshare’s willingness to embrace bold and unconventional ideas. As Apple ventures into the realm of virtual and augmented reality, it is relying on Luxshare’s innovative spirit and openness to pushing the boundaries of technology.

Based in Shenzhen, Luxshare has forged a strong relationship with Apple and secured a significant increase in business. While the specifics of the “crazy” ideas Luxshare has been willing to test are not revealed, it is suggested that the manufacturer’s ingenuity has allowed it to tackle increasingly complex projects for Apple over the years.

The Vision Pro headset represents Apple’s most daring hardware release since the iPhone in 2007. Priced at a hefty $3,500, it aims to bring mixed reality to mainstream consumers. However, the success of such headsets in the market remains uncertain, with widespread enthusiasm yet to be seen. Nonetheless, Apple’s vision and determination drive its bold move into this space.

Apple’s decision to rely solely on Luxshare for assembly places a significant responsibility on the Chinese firm. Luxshare, which went public in 2010, has been an Apple supplier since 2011. This partnership has now evolved to the point where Luxshare is tasked with assembling “the most complex consumer device anyone has ever made,” according to analysts cited by the Financial Times. The complexity of the Vision Pro, which took seven years to develop, presents a considerable challenge for Luxshare.

However, recent reports suggest that Apple may face difficulties in achieving its target of 1 million shipments in 2024. Challenges in the development of the headset’s micro-OLED screens have forced the company to revise production forecasts, anticipating fewer than 400,000 units to be produced next year. These setbacks indicate the intricate nature of the device and the obstacles associated with bringing such cutting-edge technology to the market.

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To further highlight the significance and secrecy surrounding the Vision Pro, developers who are granted access to pre-release units must adhere to a strict set of terms and conditions. One notable requirement stipulates that developers must “never” leave their unit unattended and store it in a “locked Pelican case” when not in use. This level of security underscores the value Apple places on protecting the device and its technology.

Luxshare and Apple have yet to respond to requests for comment on their partnership and the challenges they face. Nevertheless, the collaboration between these two luminaries in the technology industry signifies the importance of innovation and the trust Apple has placed in Luxshare. As the Vision Pro launches in early 2024, the world eagerly awaits Apple’s foray into the mixed reality landscape and the impact it may have on the future of computing and media.

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