As a 22-year-old, I generated almost $100K in revenue on Depop last year. Here are my methods and secret tips for successful selling.
As a 22-year-old, I generated almost $100K in revenue on Depop last year. Here are my methods and secret tips for successful selling.
How Theresa Sobocinski Made Nearly $100K on Depop Selling Fashion
Theresa Sobocinski, a 22-year-old product designer, has found success in the world of fashion by selling clothes on the popular app, Depop. With her unique approach and dedication, she has managed to generate nearly $100,000 in revenue annually. In this article, we will delve into her journey, explore her strategies for success, and understand the thriving market of online fashion reselling.
Finding an Alternative Way to Make Money
As a teenager, Theresa Sobocinski wanted to earn money without relying on her family. In high school, she discovered the potential in selling clothes online and began her journey on Poshmark. However, she soon realized the high fees associated with the platform, prompting her to explore other options. This led her to Depop, where the fees were more reasonable, allowing her to maximize her profits.
The Art of Sourcing and Pricing
Theresa Sobocinski understands the importance of sourcing high-quality and trendy items to attract customers and maximize profits. She employs various strategies to obtain merchandise. For used clothing, she frequents thrift stores like Goodwill, where she can find hidden gems and resell them at a significantly higher price. By being mindful of trends and in-demand items, she sources products from upscale department stores like SSENSE during their large sales events. Additionally, she taps into popular girl brands, ensuring she catches them during sales.
Theresa’s sharp eye for trends became evident during her European travels, where she discovered a high demand for Silver Onitsuka Tiger Mexico 66s. Anticipating the trend would carry over to the States, she promptly invested in the sought-after shoes and sold them at a 200% markup upon her return.
Building a Thriving Depop Store
To achieve success on Depop, Theresa Sobocinski emphasizes the importance of building a large and engaged follower base. She has organically grown her account to approximately 7,000 followers by consistently posting high-quality try-on photos with a distinct style, utilizing relevant hashtags, and regularly refreshing her posts.
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The Logistics of Running a Depop Business
To effectively manage her growing business, Theresa Sobocinski dedicates specific days for shipping items and spends about an hour or two printing labels, preparing packages, and arranging for their shipment. Her inventory is stored in an organized manner, with shoes arranged by size and clothing categorized accordingly.
Despite not having a label printer, she utilizes her computer to print multiple labels on a single page, efficiently cutting them out with her mother’s help when necessary. To simplify the shipping process, she sometimes schedules USPS pickups, avoiding the need to transport numerous packages to the post office.
Defining Goals Before Starting on Depop
Before venturing into the world of Depop, it is essential to define your goals. Theresa Sobocinski highlights two distinct approaches. The first is selling unwanted or excess items at a reasonable price. The second, more advanced approach, involves exploring online sources for trendy and sought-after products with the potential for higher profits.
Essential Tips for Depop Success
Theresa Sobocinski shares crucial insights and advice for aspiring Depop sellers to achieve success:
1. Constantly Refresh Items and Utilize Hashtags
Refreshing items is critical to keep them visible on the platform. By clicking “edit” and “save changes” on the item page, sellers can ensure their listings appear at the top of the feed, increasing visibility and potential sales. Additionally, utilizing up to five relevant hashtags in each listing improves visibility and exposure.
2. Showcase Items with Appealing Styling
To attract buyers, it is essential to model the items or display them in an aesthetically pleasing manner. Buyers can visualize how the item might look and feel on them, increasing the likelihood of a purchase. Theresa Sobocinski pairs tops with complementary bottoms to create visually appealing outfits.
3. Emphasize Friendliness and Excellent Customer Service
Being responsive, providing measurements, and displaying kindness when interacting with potential buyers go a long way in building strong customer relationships. Repeat customers are a testament to the positive impact of great customer service.
4. Allocate Sufficient Funds to Start and Grow
Launching a successful Depop store requires initial investment. Theresa Sobocinski suggests having around $3,000 to $5,000 to source quality items and kickstart the business. While prior selling experience is not mandatory, sellers learn and adapt to the market as they go, discovering what works and what’s in demand.
Overall, Theresa Sobocinski’s journey on Depop serves as a testament to the potential for financial success in the world of online fashion reselling. By combining business acumen, trend awareness, and a passion for fashion, she has built a thriving store on Depop—one that continues to generate impressive revenue. If you’re looking to create a secondary or passive income stream, Depop could be a viable option worth exploring.
If you’ve successfully created a secondary or passive income stream and want to share your story, email Aria Yang at [email protected].
