Canva CEO points out major problem with A.I.

Canva CEO points out major problem with A.I.

Canva: Consolidating the Fragmented A.I. Landscape

Melanie Perkins

Melanie Perkins, the CEO of Canva, is on a mission to fix the fragmented landscape of artificial intelligence (A.I.). As the leader of the visual communications platform valued between $26 billion and $40 billion, Perkins aims to consolidate different corners of the design industry under one consumer-friendly platform. But it’s not just design that Canva is revolutionizing—A.I.-powered tools are also at the forefront of their strategy.

“The whole A.I. landscape is very fragmented today,” Perkins acknowledges. From A.I. for writing and research to tools for videos, images, coding, and audio, there’s no mainstream consumer product that can do it all. However, Perkins believes that Canva can change that. The company has already established itself as a formidable competitor to Adobe by offering a comprehensive suite of design tools, and now they’re expanding that approach to A.I.

Canva’s A.I.-aided tools are gaining traction within their platform. Canva Docs, a Google Docs rival, leverages the power of OpenAI’s generative A.I. writing system, ChatGPT, to enhance the writing experience for users. On the video editing front, Canva employs A.I. for their popular “background remover” feature, allowing users to easily erase backgrounds from their videos. Additionally, Canva offers A.I.-generated images, further enhancing the capabilities of their platform.

In line with Canva’s user-friendly branding, the company refers to their A.I. tools as “magic.” This whimsical marketing choice aligns with Canva’s approach to design—an area where they have already succeeded in making complex tasks more accessible to everyday users. Perkins draws a parallel between their design philosophy and the potential of their A.I.-powered ecosystem. She sees Canva’s future in A.I. as reminiscent of their original vision for design—to bring powerful creativity to the masses.

While Canva may not be the first to enter the A.I. race, Perkins is confident that the company’s all-in-one approach, built upon their past successes, can pave the way for an A.I.-driven Canva ecosystem. By consolidating disparate A.I. technologies into a seamless experience, Canva aims to empower users with the full potential of A.I.

Perkins shared her thoughts on the future of Canva during her visit to San Francisco, where she talked about A.I. and the challenges of fragmentation. She firmly believes that Canva is well-positioned to address the fragmentation issue and provide a unified solution for consumers.

Canva’s ambitious vision goes beyond just design—Perkins envisions a future where A.I. seamlessly integrates into various aspects of content creation. As the company continues to innovate in the A.I. space, they will undoubtedly play a significant role in shaping the future of creative technology.

Also in the headlines:

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  • Despite progress, only 24% of fund managers worldwide are women. However, investment chief Sonya Sawtell-Rickson of pension fund HESTA believes the industry needs to apply a “gender lens” to investments to accelerate change.

  • Ava DuVernay, founder of Array Crew, and the creators of Impact are joining forces to create a larger network of entertainment employers and underrepresented workers in the industry.

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Parting Words:

“If I’m gonna stand there 18 hours in a dress of an iconic Disney princess, I deserve to be paid for every hour that it’s streamed online.” – Actress Rachel Zegler, referring to her participation in an upcoming Snow White remake, expressing the need for fair compensation in the entertainment industry.

This article was curated by Joseph Abrams and powered by The Broadsheet, ANBLE’s newsletter for and about the world’s most powerful women.