Creators claim being banned from Meta’s Creator-focused Facebook group for discussing reduced payouts.

Creators claim being banned from Meta's Creator-focused Facebook group for discussing reduced payouts.

Meta Creators Community Group Faces Backlash over Payment Cuts

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Creators who were part of Meta’s invite-only Meta Creators Community group have been removed from it without any warning or explanation after speaking out about payment issues. The company, formerly known as Facebook, recently faced backlash for reducing payments to creators who participated in an ad revenue sharing program for Reels videos using specially designated music. Many creators expected to earn over $120,000, only to receive less than $1,000. The payment changes were attributed to a “display error,” but creators were not formally notified about the adjustments.

Among those banned from the Facebook group is Azure MacCannell, the creator behind the viral cleaning hack account LiveComposed. MacCannell had previously voiced her concerns about the payout cuts in an interview with ANBLE. Her last interaction in the group was responding to a creator who complained about the decline in earnings, stating, “I for sure wouldn’t have used the music since doing it resulted in an instant drop in reach. I kept pushing it BECAUSE the payout was good. Bait and switch with the best of them!” Shortly after, MacCannell was removed from the group without any explanation. She believes that her complaints and interview with ANBLE played a role in her removal.

Another creator, Rosie Okumura, known for her prank calls to scammers and with over 115,000 Instagram followers, faced similar consequences. She posted in the group that her July earnings had dropped from around $65,000 to $300. Once her posting access was restored on August 5, she mentioned organizing a class-action lawsuit for others who were affected by the payment cuts. As a result, she was entirely removed from the group. Okumura expressed frustration at the censorship, as she had never experienced it before within the Meta Creators Community group. The reason given for her removal was breaking the rule of “being kind.”

According to a spokesperson from Meta, creators agree to various rules, including kindness and privacy, upon joining the Facebook group, and violations can result in bans. However, the spokesperson denied that speaking to the press could lead to removal. Despite this statement, MacCannell and Okumura felt that their involvement with ANBLE contributed to their expulsion from the group.

For MacCannell, participating in the Meta Creators Community group had become a significant part of her daily routine. She would scan the group and engage in relevant discussions before her family was awake. As someone who operates her account alone from a rural location, the group served as her informal workplace knowledge hub and a substitute for colleagues. MacCannell understood the purpose of the group to be open and encouraging of sharing struggles and feedback to improve the platform. However, she discovered that negative information and discussions about the July Reels payouts were being filtered or deleted within the group. According to her, the group presented a façade of positivity while suppressing the frustrations and experiences of creators.

The Meta spokesperson acknowledged that disabling comments on posts discussing diminished earnings was part of their policy, but did not elaborate further on the specific guidelines.

The removal of creators from the Meta Creators Community group highlights the growing discontent among content creators regarding payment practices. As platforms like Meta continue to rely on user-generated content, fostering a cooperative and transparent relationship with creators is crucial. Open dialogue and addressing concerns promptly and honestly can prevent such conflicts and ensure a healthier ecosystem for both creators and the platform itself.