Elon Musk employees are painting Twitter offices black, hunting and eradicating remnants of the Twitter Bird.
Elon Musk employees are painting Twitter offices black, hunting and eradicating remnants of the Twitter Bird.
Twitter Rebrands as X: A Bold Move Towards a Powerful Financial Future
On Monday, Twitter astounded the world with its official rebranding, adopting the enigmatic new name “X.” The company wasted no time taking down its old signage from the San Francisco headquarters, while employees passionately embraced the rebranding by embarking on a mission to remove all traces of Twitter’s iconic blue bird logo. Armed with power drills and other tools, they playfully engaged in a spirited “bird hunting” activity.
The shift to X has long been brewing in the mind of Twitter’s billionaire owner, Elon Musk, who changed the corporate name to X Corp back in April. Musk’s master plan revolves around creating a “very powerful finance experience” surpassing even his co-founded venture, PayPal (originally known as X.com). Instead of the classic “twttr” microblogging service that Jack Dorsey famously launched 17 years ago, Musk intends to introduce an all-encompassing “everything app” inspired by China’s WeChat, effectively replacing the blue bird with a versatile platform.
While many dedicated Twitter users express their disapproval of the rebranding, a group of enthusiastic company employees wholeheartedly embraces this new chapter in their professional lives. One employee, for instance, expressed his excitement by quoting a Rolling Stones song, stating, “I see a blue door and I want it painted black,” playfully alluding to the Twitter office’s former dominantly blue color scheme.
Another staff member took to social media to share a series of videos capturing significant moments during the transformation at X headquarters. One video showcased employees carefully dismantling the Twitter bird, fondly named Larry. The letter “X” was projected above the bird, a symbol now prominently displayed throughout the office. Another video documented someone painting a once-colorful wall black, skillfully covering up the mural featuring the Twitter bird.
Elon Musk himself took to Twitter to emphasize the significance of this rebranding, boldly proclaiming, “X will become the most valuable brand on Earth. Mark my words.” One current staffer responded with confidence, stating, “Ready or not, here we come.” In an exciting display of team unity, the same employee suggested that they all get matching X tattoos.
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The decision to wipe out the well-established brand recognition that Twitter had spent years building may seem perplexing to some. Former Twitter employees were taken aback when they discovered that their LinkedIn profiles had been updated with their job history stating that they had worked at “X.” Interestingly, the next day, the LinkedIn profile name reverted to Twitter, but some former employees had already associated themselves with the “Twitter 1.0” page.
In a show of nostalgia and appreciation for the old Twitter, some former employees created #OneTeam shirts featuring the Twitter bird and sold them to ex-colleagues. The funds generated from these sales were then directed to the National Audubon Society, an organization dedicated to bird conservation through research, advocacy, education, and on-the-ground efforts.
Interestingly, within the walls of the company, the sentiments are quite different. Since Elon Musk took over, the headcount at X has decreased dramatically by over 75% due to mass layoffs and departures. However, X is actively hiring new talent to rebuild its staff, symbolizing a fresh start and a departure from the past.
“It hasn’t been Twitter since November,” confessed an anonymous former executive to Fortune Magazine. “This rebranding will help everyone move on and stop comparing the entire platform/approach to Twitter.”
As X forges ahead on this new path, current employees are optimistic about the company’s future. One employee boldly declares, “Twitter died so X could live,” embracing the transformative power of change and the limitless possibilities that lie ahead.
