KFC Canada held a mock funeral for their soggy fries, admitting that they ‘suck.

KFC Canada held a mock funeral for their soggy fries, admitting that they 'suck.

KFC Canada Holds Funeral for Old Fries, Introduces Crispy and Boldly Seasoned Recipe

KFC Canada recently made a bold move by admitting that their old fries were less than satisfactory, while introducing a new recipe for fries that are crispy and “boldly seasoned.” In a satirical and attention-grabbing marketing campaign, the company organized a “funeral” for the old fries, garnering mixed reactions from customers.

The decision to revamp their fries was reinforced by negative customer feedback, with many describing the old fries as “soggy” and “bland.” In candid videos, KFC Canada openly acknowledged the poor quality of their previous fries, stating, “Old KFC fries suck.” The company went on to display tweets from dissatisfied customers, further emphasizing the need for change.

According to a press release from KFC Canada, they aimed to put an end to the “soggy fry era” by introducing a new recipe that promises a crispier texture and bolder seasoning. This move is reminiscent of a 2014 campaign by KFC UK, where they featured tweets criticizing their fries to promote the launch of their new thicker and chunkier fries.

To generate buzz and engage customers, KFC Canada took their marketing campaign to the streets of Toronto. They paraded a hearse filled with the old fries through busy areas, allowing people to “pay their final disrespects” to the unsatisfactory fries. Additionally, KFC Canada live-streamed a “funeral” event, adding a touch of satire and humor to the campaign.

Azim Akhtar, KFC Canada’s director of marketing, explained that the campaign aimed to show customers that their feedback was heard and valued. In a statement, Akhtar said, “We knew that Canadians hated our Old Fries, so we saw this as an opportunity to show our fans we hear them by changing up this menu item and launching it in a fun way. This satirical campaign allows us to introduce an exciting new product that we’re proud of, while making light of a product that wasn’t as beloved by Canadians.”

• 9 state universities with earning potential equivalent to Ivy Leagu...
• Lean In launching program for young girls.
• Barbie star Margot Robbie on Bitcoin and Ken energy

Despite the company’s intentions, the marketing campaign has not been without criticism. Some social media users deemed the funeral procession disrespectful and repulsive. Others, however, have praised the bold and humorous approach taken by KFC Canada.

Opinions regarding the taste of the new fries are similarly divided. Some customers claim that they are too salty, while others believe they lack sufficient seasoning. There are also customers who argue that the new fries still exhibit a degree of sogginess. On the other hand, many people consider the new fries to be a significant improvement over the previous version.

It’s worth noting that KFC faced backlash when they replaced their potato wedges with the Secret Recipe Fries in the US in 2020. Although KFC described the seasoned fries as “crispy on the outside and fluffy on the inside,” customers expressed sadness over the discontinuation of the wedges, which they believed set KFC apart from other fast-food chains. Reviews from Insider in 2021 complimented the fries’ crispy exterior but noted that they lacked saltiness.

In conclusion, KFC Canada’s decision to hold a funeral for their old fries and introduce a new recipe demonstrates their commitment to customer satisfaction. By acknowledging the flaws in their previous product and incorporating humor into their marketing campaign, KFC Canada aims to engage with its customers while promoting their improved fries. While opinions on the new fries are divided, the company’s willingness to listen and adapt ensures that they continue to evolve their menu based on customer feedback. Whether you mourned the loss of the old fries or are excited to try the new ones, KFC Canada’s latest campaign has undoubtedly created buzz and reinvigorated their fry offering.

Image: KFC Canada holds a “funeral” for their old fries.

References: – KFC Canada holds a ‘funeral’ for old fries and introduces a new recipe – KFC Canada’s new “Funeral” campaign – KFC Canada launches fries ‘funeral’ campaign for new recipe

• Food
• Fries
• KFC