Lamborghini CEO predicts 10,000 sales this year.
Lamborghini CEO predicts 10,000 sales this year.
Lamborghini Aims to Break Records with 10,000 Cars Sold in 2023
/cloudfront-us-east-2.images.arcpublishing.com/reuters/CW5EJIGLEFNH5I2STUUW2N25HQ.jpg)
Lamborghini, the Italian luxury sports carmaker, is poised to achieve a significant milestone this year – selling a record-breaking 10,000 cars. This exciting news was announced by Lamborghini CEO, Stephan Winkelmann, who also reported a rise in the company’s profit and revenues for the first half of the year. With their focus on producing high-performance vehicles that captivate car enthusiasts, Lamborghini has witnessed a steady increase in demand, allowing them to expand their market presence and set ambitious goals.
Strong Performance and Exponential Growth
During the first half of this year, Lamborghini sold 5,341 cars, representing a 4.9% increase compared to the same period last year. The United States emerged as its largest single market, with 1,625 vehicles delivered. Reaching the milestone of 10,000 cars sold is seen as a “feasible goal” by Winkelmann, demonstrating the company’s health and the continued enthusiasm of their clients.
The success story of Lamborghini can be partially attributed to the popularity of their Urus SUV, priced around 200,000 euros ($219,900) before tax. Leveraging the demand from affluent car lovers, the Urus has driven Lamborghini’s output expansion. In 2022 alone, the company delivered over 9,200 vehicles, solidifying its position as a prominent player in the luxury sports car industry. In comparison, their nearby rival, Ferrari, shipped more than 13,200 cars last year.
Financial Achievements and Future Investments
Lamborghini’s revenues for the first half of the year grew by 6.7% to reach 1.42 billion euros, while their operating income rose by 7.2% to an impressive 456 million euros, setting a new record for the company. This financial success has paved the way for Lamborghini’s ambitious plans for the future.
The company is actively investing 1.9 billion euros until 2027 in their transition to hybrid and electric cars. Their recent foray into the plug-in hybrid segment with the Revuelto, along with their existing Huracan 10-cylinder sports car and Urus models, is poised to make the Lamborghini lineup all hybrid by next year. In 2028, the brand aims to launch its first fully-electric model, followed by a battery version of the Urus in 2029. By strategically timing their entry into the electric vehicle market, Winkelmann emphasized the importance of being at their best when both Lamborghini and the market are ready for the shift.
- Investors demand property to be fixed before purchasing in China.
- Biden’s victory lap is smart politics but poor economics.
- Fed’s ‘soft landing’ clock may be ticking
E-Fuels as a Potential Option
While Lamborghini is committed to embracing electric power, Winkelmann hinted at the possibility of utilizing e-fuels for their sports car models. However, the company’s decision to incorporate e-fuel powered vehicles in the next decade would depend on future regulations, not only in Europe but around the world. Winkelmann acknowledged that the availability and viability of e-fuels is still uncertain, and their use would need to align with global regulations and market demands.
Lamborghini’s drive to innovate and push boundaries in the luxury sports car industry is evident in their impressive sales figures and ambitious future plans. With their sights set on achieving a sales record of 10,000 cars this year, Lamborghini continues to captivate car enthusiasts worldwide with their signature blend of power, style, and cutting-edge technology. As they navigate the path towards electric mobility while keeping their focus on customer satisfaction, Lamborghini is poised to remain at the forefront of automotive excellence.
