Margot Robbie will earn $50 million for ‘Barbie’.

Margot Robbie will earn $50 million for 'Barbie'.

How “Barbie” Proves Monoculture Isn’t Dead and the Return of the Movie Star

“Barbie” has become a cultural phenomenon since its release in July, dominating the zeitgeist and proving that monoculture is not dead. The film, starring Margot Robbie, has not only been a box office success, grossing over $1 billion worldwide, but it has also reaffirmed the power of the movie star in an era of increasing fragmentation.

The financial success of “Barbie” has brought significant benefits to Robbie, who not only starred in the film but also produced it. According to Variety, Robbie is set to earn a whopping $50 million in salary and box office bonuses. This enormous payday is a testament to Robbie’s talent and star power, as she proved her ability to attract audiences and deliver a commercially successful film.

Greta Gerwig, the director and co-writer of “Barbie,” also deserves recognition for her achievement. As the first solo female filmmaker to direct a movie that grossed over $1 billion, Gerwig will likewise receive bonuses due to the film’s success. This milestone not only highlights Gerwig’s talent but also underscores the importance of diversity and representation in Hollywood.

The success of “Barbie” was not a surprise to its star. When pitching the movie to producers, Robbie confidently predicted that it would make a billion dollars. In an interview with Collider, she jokingly remarked, “Maybe I was overselling, but we had a movie to make, okay?!”

The triumph of “Barbie” has broader implications for the entertainment industry. It opens the door for more movies centered around the stories or origins of popular products. While Gerwig has expressed her disinterest in making a “Barbie” sequel, it is worth noting that Mattel, the iconic toy company behind the Barbie doll, reportedly has 45 movies in development based on other products like Uno and Polly Pocket. This expansion of product-based movies suggests a future where familiar brands become the foundations for engaging narratives.

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Despite the incredible success of “Barbie,” Warner Bros, the studio behind the film, declined to comment on the financial aspects of the project. Meanwhile, both Mattel and Margot Robbie’s representatives did not respond to Insider’s requests for comment. Nonetheless, the financial triumph of “Barbie” reignites the conversation around the profitability and sustainability of mega-blockbusters.

In conclusion, “Barbie” has demonstrated the enduring influence of monoculture and the continued relevance of the movie star. Margot Robbie’s impressive earnings from the film highlight her remarkable talent and ability to attract audiences. The achievements of Greta Gerwig and the potential for other product-based movies further emphasize the power of storytelling rooted in familiar brands. Although the specifics of the financial gains remain undisclosed, the significant box office success of “Barbie” renews discussions around the profitability and potential future of mega-blockbusters.

• Box Office