Messi helped Apple TV+ surpass subscriber targets, says Tim Cook.

Messi helped Apple TV+ surpass subscriber targets, says Tim Cook.

How Lionel Messi Boosted Apple TV+ Subscriber Numbers

Lionel Messi Inter Miami

Apple’s streaming service, Apple TV+, is basking in the glory of soccer superstar Lionel Messi’s move to Major League Soccer (MLS). According to Apple CEO Tim Cook, the addition of Messi to Inter Miami CF has had a positive impact on their subscriber numbers, exceeding their targets over the last three months. This unexpected boost in interest comes from Messi’s star power and his decision to join the relatively minor US domestic game.

Apple’s Quarterly Earnings Call on July 1 revealed the success of Apple TV+. Cook expressed his excitement about their partnership with MLS and Messi’s presence at Inter Miami CF. “We are excited about our MLS partnership, and we’re thrilled to see Messi suiting up with Inter Miami,” he said to analysts. He further emphasized that they are beating their expectations with the number of subscribers, and Messi’s move to Inter Miami played a role in that accomplishment.

The collaboration between Apple and MLS began in February, marking a 10-year partnership. Apple TV+ introduced a Season Pass option, costing subscribers $13 per month and non-subscribers $15 per month. This foray into the US soccer market shows Apple’s enthusiasm for expanding their streaming service’s content and offerings.

The news of Messi’s impending transfer to Inter Miami CF was revealed in June, with the official announcement following soon after. The World Cup winner wasted no time making an impact, scoring an impressive five goals in his first three games for his new club. His display of talent and skill has captivated fans and generated significant interest in MLS.

But the impact of Messi’s transfer extends beyond the pitch. It was reported by Sportico that Inter Miami CF will pay Messi a staggering $150 million over the next two-and-a-half years. This includes his regular salary, signing bonus, and even equity in the team itself. Additionally, Messi signed revenue-sharing agreements with Adidas (one of MLS’s biggest sponsors) and Apple TV, further solidifying his influence outside the realm of soccer.

The effect of Messi joining MLS is a testament to his global appeal and star power. Apple TV+ recognized this and capitalized on the opportunity, leveraging their partnership with MLS to attract more subscribers. While it is still early days, the success they have seen so far indicates a promising future for their streaming service.

In conclusion, Lionel Messi’s move to Inter Miami CF has not only revitalized Major League Soccer but has also given Apple TV+ an unexpected subscriber boost. His presence in the US domestic game has generated immense interest and excitement, resulting in Apple TV+ surpassing their subscriber targets. This partnership between Apple and MLS opens up new possibilities for both parties, as they continue to combine entertainment and sports in innovative ways.