NYC’s viral diner, Datz Deli, transformed from $300 to $7,000 daily revenue with the involvement of the entire family.
NYC's viral diner, Datz Deli, transformed from $300 to $7,000 daily revenue with the involvement of the entire family.
Datz Deli: A Family Business with Big Dreams and Bigger Flavors
In the bustling streets of Queens, amidst the many New York City blocks, stands a corner deli that has become the talk of the town. Datz Deli, a family-owned business, has captured the hearts and taste buds of locals and has garnered attention for its unique and mouthwatering menu items. This hidden gem is projected to bring in over $1 million in earnings in its very first year of operation, a testament to its success and popularity.
I had the pleasure of visiting Datz Deli recently after being bombarded by viral posts raving about their monstrous yet delectable stuffed Caribbean-style beef patty sandwich. As I walked in, I was greeted by Sunita Pherai, the mother of Joshua Dat, the 31-year-old owner. Sunita exuded pride as she introduced herself and shared their inspiring family story. She had left her teaching job to support her son’s dream business venture, and it was clear to see the passion and dedication they both poured into their deli.
The story of Datz Deli began in December 2022, when Joshua Dat invested $70,000 to secure the property and bring his vision to life. Inspired by his father’s culinary expertise, Dat wanted to create a place that showcased their family’s love for food. Their father, a talented cook, had helped numerous other restaurants get their start, and now it was time to embark on their own culinary adventure.
“I didn’t expect to do as much business as we’re doing,” Joshua admitted with a touch of surprise. “People don’t understand it’s a deli. They think it’s a full-blown restaurant.” Little did he know that this humble deli would soon become a food sensation, attracting customers from far and wide.
The early days were modest, with Dat and his mother hoping to make just $300 a day to sustain the business. However, fate had different plans. Within six months and with the aid of viral videos showcasing their indulgent dishes, Datz Deli began generating between $3,000 and $7,000 daily. Figures reviewed by Insider revealed a staggering $300,000 worth of food sold in just two months. The success enjoyed by this family-run deli showed no signs of slowing down.
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During my visit, I had the chance to experience both sides of Datz Deli – behind the counter and as a customer. Sunita’s warm and friendly demeanor resonated with every customer she interacted with, including myself. She shared stories of their journey, the tough decisions made, and how their teamwork made it all possible. It was evident that at Datz Deli, not only were customers treated like family, but the entire operation felt like an extension of their own home.
The true stars of the show, however, were the unique and mouthwatering menu items. The crown jewel was the Dat Mac Patty, a heavenly creation that combined the flavors of a Caribbean beef patty with the indulgence of mac and cheese. The patties were perfectly seasoned, and the mac and cheese filling added an extra layer of richness that left taste buds dancing. Other standout items included their succulent sandwiches, freshly made salads, and an assortment of delicious sides.
What sets Datz Deli apart from the rest is not only their exceptional food but also the love and dedication that goes into every dish. Their success story is a testament to the power of passion, family, and the pursuit of a dream. This small corner deli has become an inspiration for aspiring entrepreneurs and a beloved establishment for the community.
In conclusion, Datz Deli of Queens proves that the most unexpected places can bring immense joy and satisfaction to people’s lives. It’s not just a deli; it’s a culinary experience that embodies the essence of family, love, and flavor. So, if you find yourself in Queens, make sure to pay a visit to Datz Deli and indulge in their extraordinary creations. Your taste buds will thank you.
