NYT Ultrawealthy buying $530 napkins & $24,500 sport coats

NYT Ultrawealthy buying $530 napkins & $24,500 sport coats

The Rise of Quiet Luxury Among the Ultrawealthy

Quiet Luxury

In the world of the ultrawealthy, a new trend is emerging – quiet luxury. These individuals, who have endless resources at their disposal, are opting for more subtle displays of their wealth. This shift is evident in the various products and brands that the ultrawealthy are now coveting.

The concept of quiet luxury revolves around products that do not rely on logo mania to showcase their exclusivity. Instead, it is the intricate details, high-quality materials, and muted color palettes that elevate these products, along with their hefty price tags, of course.

According to a recent article in The New York Times, when quiet luxury is done right, wealth display is noticeable, but only to those who know what they’re looking for. This discreet form of wealth allows the ultrawealthy to showcase their status without appearing ostentatious or flashy.

So what are these new coveted items among the ultrawealthy? Let’s take a closer look:

1. Designer Apparel and Accessories

From well-known luxury brands like Prada to lesser-known labels like Loro Piana, the ultrawealthy are investing in high-end fashion that exudes quiet luxury. Take Kendall Roy’s $625 baseball cap in the TV show Succession, made by Loro Piana. This seemingly simple accessory speaks volumes about the wearer’s discerning taste and appreciation for quality craftsmanship.

2. Home Decor and Furnishings

Quiet luxury extends to the ultrawealthy’s homes as well. Hand-embroidered placemats and napkins, priced at $530, add a touch of elegance to their dining tables. These immaculately crafted items are not only functional but also an expression of their refined lifestyle.

3. Kitchen and Bar Essentials

No home is complete without top-of-the-line appliances, and the ultrawealthy spare no expense in this area. A favorite among this elite group is the $15,000 coffee maker, which produces the perfect cup of coffee every time. These meticulously engineered machines bring luxury and convenience to their morning routines.

4. Technology and Gadgets

While quiet luxury is often associated with traditional luxury items, it also extends to the tech world. The ultrawealthy embrace state-of-the-art gadgets that seamlessly blend into their lifestyles. From sleek smartphones to cutting-edge home automation systems, they appreciate the fusion of technology and elegance.

5. Unique Creations

In the pursuit of exclusivity, the ultrawealthy are turning to niche brands that offer one-of-a-kind creations. Forbes & Lomax, the creator of a $220 light switch, is a prime example. These bespoke products not only serve a practical purpose but also act as conversation-starters, revealing the owner’s taste for the extraordinary.

Quiet luxury is not just about owning luxurious items; it’s an entire mindset that embraces understated elegance and a curated lifestyle. For the ultrawealthy, it’s about indulging in the finer things while maintaining a sense of humility.

As the desire for ostentatious displays of wealth fades, quiet luxury emerges as a refreshing trend, embodying a refined taste that only a select few can truly appreciate. So, next time you come across a seemingly ordinary item with an extraordinary price tag, take a closer look – you might just be witnessing a discreet display of quiet luxury.