Porsche’s 911 to be only combustion model survivor.

Porsche's 911 to be only combustion model survivor.

Porsche Aims for 80% Electrification by 2030, with the 911 Remaining as the Iconic Gasoline Model

Porsche Electric Car

In a bold move towards sustainable mobility, Porsche has announced plans to gradually transform its car lineup, with electric vehicles (EVs) projected to account for 80% of sales by 2030. Furthermore, the German luxury automaker aims to preserve the iconic 911 as the sole remaining internal-combustion engine model. This strategic decision has attracted significant attention, particularly from environmentalists, due to Porsche’s involvement in e-fuel development and advocacy for the European Union (EU) to permit the sale of such vehicles beyond 2035.

Porsche’s commitment to reducing its carbon footprint extends beyond the manufacture of EVs. The company has invested in Chilean energy company HIF Global, fostering its association with e-fuels. Karl Dums, Porsche’s e-fuels team leader, reveals the company’s plan to electrify its compact SUV Macan first, followed by the 718 sports car and the highly popular Cayenne. However, the legendary 911, which accounted for 13% of sales in 2022, will remain an exception to Porsche’s electrification strategy.

The Strategy: Electric Mobility First, the 911 Forever

“Our strategy in the first place is switching to electric mobility, and we will produce the 911 as long as possible with a combustion engine,” states Dums. This ensures that Porsche fulfills its commitment to sustainable mobility while continuing to appease enthusiasts who admire the distinct characteristics of the 911’s internal-combustion engine.

It’s crucial to acknowledge that Porsche’s electric vehicle plans and e-fuels investment remain separate endeavors. E-fuels, derived from the capture of carbon dioxide and the production of renewable hydrogen, burn in a way that re-emits carbon dioxide, making them carbon-neutral. HIF Global’s e-fuels target the aviation industry and heavy vehicles, as passenger cars are anticipated to predominantly transition to electric powertrains.

Niche Market Potential for E-Fuels

Experts in the automotive and business sectors opine that e-fuels will primarily find applications in niche, high-end models. Major automakers, having already committed a staggering $1.2 trillion to electrification, are expected to steer clear of introducing new e-fuel models after 2035. In contrast, e-fuel startups, primarily focused on aviation fuel, have secured less than $1 billion in investment, according to Pitchbook data.

Similar to Porsche, Ferrari has also lobbied for an EU exemption regarding e-fuels. Although the exemption is yet to be finalized, Ferrari has pledged that 80% of its vehicle lineup will be electric or hybrid by 2030.

Additionally, several smaller luxury carmakers aim to cater to discerning customers with high-performance e-fuel models. These models are specifically designed for individuals affluent enough to afford the more expensive fuel, which currently costs up to $12.90 per liter ($49 per gallon).

One such manufacturer is Morgan Motor Co., renowned for crafting exquisite four-wheel cars in Malvern, England. These handcrafted vehicles, which retail for over $100,000, have remained visually almost unchanged since the World War II era. While Morgan plans to introduce an electric model in the coming years, CEO Massimo Fumarola acknowledges that many customers will still desire e-fuel-powered combustion-engine models long after 2035.

Niche Performance with Tradition

Another notable luxury carmaker embracing e-fuels is the Liverpool-based Briggs Automotive Company (BAC). BAC specializes in producing customizable, single-seater race cars with an average price tag exceeding £350,000. Despite expanding into new markets, including Germany, BAC Chairman Mike Flewitt asserts that their customers exhibit little interest in electric vehicles. This demonstrates the continuing niche demand for high-performance gasoline models powered by e-fuels.


As Porsche embarks on its ambitious journey to electrify 80% of its vehicle lineup by 2030, the enduring presence of the iconic Porsche 911 as the sole remaining internal-combustion engine model is guaranteed. Porsche’s commitment to e-fuels and its collaboration with HIF Global reinforces its dedication to sustainable transportation alternatives. While e-fuels are projected to be primarily targeted at niche, high-end models, smaller luxury car manufacturers like Morgan and BAC recognize the ongoing demand for performance vehicles fueled by e-fuels. This transitional period towards a future dominated by electric mobility highlights the importance of maintaining a balance between innovation and tradition in the automotive industry.