Read pitch decks from creator economy startups that raised millions of dollars

Read pitch decks from creator economy startups that raised millions of dollars

The Rise of the Creator Economy: How Startups and VCs are Capitalizing on a Booming Industry

Image

The creator economy has exploded onto the scene, captivating the attention and wallets of notable venture capitalists. The phrase “creator economy” emerged as a buzzword in 2021, as creators, entrepreneurs, and VCs raced to cash in on the massive potential of this booming industry.

While the influencer marketing industry is already projected to exceed $6 billion in spending by marketers in 2023, the creator economy has evolved far beyond just marketing. With millions of dollars being invested in startups like Linktree (valued at $1.3 billion in 2022) and LTK (valued at $2 billion in late 2021), the momentum is undeniable. Even creators themselves are attracting investors, with groups like esports team Faze Clan going public.

14 VCs Investing in the Creator Economy

In the United States alone, over $5 billion was invested into creator-focused startups in 2021. Although the greater market has since cooled off, investors are still hunting for startups that provide practical tools for creator businesses.

One example is July, a creator economy startup that aims to simplify the brand deal process. In December, they secured a $2.3 million pre-seed round led by Alexis Ohanian’s Seven Seven Six fund. Their success, and that of many other startups, often begins with a pitch deck.

Unveiling the Secrets of Successful Pitch Decks

Pitch decks play a crucial role in attracting investments for creator economy startups. Lumanu, a creator-focused financial startup, takes a conversational approach with their pitch deck. According to Tony Tran, Lumanu’s CEO and co-founder, the pitch revolves around answering four key questions: why, what, how, and why now?

On the other hand, Skye, a career-coaching startup, tailors their pitch decks depending on the type of investor or fund they are targeting. Jessica Wolf, Skye’s CEO and co-founder, explains that she has two different versions of their pitch deck—one focused on the founder for pre-seed investors and another tailored to appeal to numbers-oriented investors.

While these strategies have proven successful, every startup takes a unique approach. Insider had the opportunity to speak with founders who have successfully pitched their startups to investors, and they generously shared the pitch decks that helped them raise millions in funding.

Pitch Decks that Garnered Millions in Funding

Here are the pitch decks of 25 creator-focused startups that secured significant investments:

  1. Restream: A livestreaming alternative to platforms like Amazon-owned Twitch. They raised $50 million in a Series A round (14 pages).
  2. Pearpop: A creator marketing platform that raised $18 million in a Series A round (18 pages).
  3. Spoon Radio: A social audio startup that secured $17 million in a Series A round (15 pages).
  4. Kyra: A content studio, talent management firm, and influencer marketing platform. They raised $15 million in a Series A round (20 pages).
  5. Lumanu: A business-solutions platform for creators that secured $12 million in a Series A round (8 pages).
  6. Hype: A platform for link-in-bio and other creator-monetization tools that raised $10 million in a Series A round (13 pages).
  7. Catch+Release: A startup helping creators and social media users license their content to brands. They raised $8.8 million in a Series A round (12 pages).
  8. Slip.stream: A music startup focused on gamers that secured $7.5 million in a Series A round (13 pages).
  9. Scenario: A generative-AI startup creating gaming art and assets. They raised $6 million in a Seed round (8 pages).
  10. Authoritive: An online course-development startup that secured $5 million in a Seed round (11 pages).
  11. Brag House: An esports startup that raised $5 million in a Series A round (24 pages).
  12. Glystn: An AI-powered community management platform that secured $4 million in a Seed round (15 pages).
  13. Anima: An augmented-reality startup that raised $3 million (15 pages).
  14. Spark: A digital art platform from YouTuber Moriah Elizabeth that secured $2.5 million in a Seed round (9 pages).
  15. Insense: A startup helping e-commerce brands get low-cost ads. They raised $2.5 million in a Pre-Series A round (9 pages).
  16. July: Dubbed the “talent manager in your pocket,” they raised $2.3 million in a Pre-Seed round (9 pages).
  17. Supercast: A podcast subscriptions startup that secured $2 million in a Seed round (20 pages).
  18. Chartmetric: A music data and measurement company that raised $2 million in a Seed round (46 pages).
  19. Ultimate Playlist: A music-marketing startup that secured $2 million (9 pages).
  20. Squads: A startup helping creators mint and sell crypto coins that raised $1.8 million in a Pre-Seed round (12 pages).
  21. Skye: A career-coaching platform that raised $1.6 million in a Pre-Seed round (33 pages).
  22. Magroove: A music distribution and discovery platform that secured $1.6 million in a Seed round (21 pages).
  23. Stagetime: A professional networking startup for performing artists that raised $1.5 million in a Seed round (13 pages).
  24. Jubilee: A content studio expanding beyond YouTube and TikTok, securing $1.1 million in a Seed-Plus round (12 pages).
  25. Spore: A content and community building startup that raised $1 million in a Pre-Seed round (17 pages).
  26. Hashtag Pay Me: A startup assisting creators in pricing brand deals that secured $200,000 in a Pre-Seed round (9 pages).
  27. Our Future: A short-form video news brand targeting Gen Z which was later acquired (15 pages).

The Future of the Creator Economy

The rising prominence of the creator economy and the massive investments pouring into creator-focused startups indicate that this industry is here to stay. With the increasing monetization opportunities for creators, innovative technology solutions, and the support of venture capitalists, the potential for growth is immense.

As the creator economy continues to evolve, it will be fascinating to witness the impact of these startups and how they shape the future of collaboration, content creation, and the digital economy as a whole.

So, whether you are a creator, an investor, or simply an observer, keep an eye on the creator economy, for it holds the power to revolutionize industries and create new opportunities in the digital age.