Bud Light Brewer Finds It Tough to Swallow Trans Promotion Backlash as U.S. Revenue Takes a 13% Dive

Bud Light brewer faces continued fallout from controversial trans campaign while U.S. sales decline by 13%

The world’s largest brewer and proud parent of Bud Light proudly announced that their adjusted earnings for the latest quarter have soared by 4.1% to a whopping $5.4 billion. And not only that, their revenues have also climbed by 5% to a staggering $15.6 billion. Talk about making some serious cheddar! But hold your horses, folks! While AB InBev may be rolling in the dough globally, their sales in the good ol’ United States have taken a tumble. A jaw-dropping 13.5% decrease, to be precise. Ouch! It seems like American beer lovers are turning their backs on Bud Light, and the folks at AB InBev blame it on a volume decline. Translation: People just ain’t chugging down Bud Light like they used to. The downfall of Bud Light began when they sent a commemorative can to transgender influencer Dylan Mulvaney, which ignited a conservative backlash. As a result, Bud Light’s sales went “bottoms up” and took a plunge. This unfortunate turn of events led to a historic moment: Bud Light lost its crown as America’s best-selling beer after reigning supreme for over two decades. Cue dramatic music! In June, it was unseated by Modelo Especial, leaving Bud Light in second place. But wait, there’s a twist! Modelo Especial is actually owned by InBev, but it’s imported and sold by Constellation Brands in the U.S. Oh, the plot thickens! Modelo Especial currently holds the title of market leader with a hefty 9% share in year-to-date retail sales through October 21, while Bud Light trails behind with an 8% share. Looks like Bud Light needs to put on its drinking cap and catch up! If those numbers aren’t shocking enough, here’s a real kicker: U.S. dollar sales of Bud Light have plummeted by a mind-boggling 29% in the four-week period ending October 21, compared to the same period last year. And it doesn’t stop there! For the year to date, Bud Light’s sales are down nearly 19%. It’s safe to say that Bud Light is feeling more like Bud Slight these days. So, what does all of this mean for the future of Bud Light? Will it manage to make a triumphant comeback and regain its crown as the king of beers? Or will it drown its sorrows in its own foam? Only time will tell. But for now, let’s raise a glass to Modelo Especial and Constellation Brands for seizing the throne and reminding us that the beer market can be as treacherous as a rodeo bull. Want to delve deeper into the Bud Light saga? Check out this link for more details. And if you’re a fan of eye-catching bat mitzvahs and popular Gen Z brands, you won’t want to miss this link where Constellation Brands makes another appearance. What are your thoughts on the Bud Light predicament? Do you think Bud Light will make a roaring comeback or will its crown remain on Modelo Especial’s head? Let me know in the comments below!