Tinder and OkCupid are using AI to choose your profile picture and matches in the hopes of helping you find a date.

Tinder and OkCupid are using AI to choose your profile picture and matches in the hopes of helping you find a date.

AI Features Coming to Match Group Apps: Making Dating Easier and More Fun

Match Group, the parent company behind popular dating apps like Tinder, Hinge, and OkCupid, has announced plans to integrate new artificial intelligence (AI) features across its line of apps over the next two quarters. While Tinder has been using AI since 2019 for matching algorithms, merchandising, and trust and safety efforts, these new features are more customer-facing and aim to enhance the overall user experience.

One of the exciting AI features in development is an explanation tool that will provide users with insights into why a particular match has been recommended to them. In a concept photo shared by Match Group, an AI-generated description reads, “Get ready for endless laughter with this witty charmer who shares your love for brunch, scary movies, and a laid-back approach to life!” This could add a touch of humor and excitement for users when discovering potential matches.

Another planned AI tool is an AI-enabled photo selection feature. Match Group acknowledges that users often feel unsure about which photos to upload, especially on Tinder. To address this, the company is developing a feature that would scan a user’s photo album and suggest the best photos for their dating profile. This can help ease the stress and decision-making process involved in selecting the right pictures.

During Match Group’s recent earnings call, Bernard Kim, Match’s CEO, hinted that Tinder could be the first app to receive the AI photo selection feature. Kim mentioned that Tinder users often feel nervous or uncomfortable when choosing their photos, which could deter them from using the app. By introducing AI-enabled photo selection, Tinder aims to alleviate this concern and make the process more enjoyable for users.

Mark van Ryswyk, Tinder’s Chief Product Officer, previously mentioned the potential of generative AI to help users find the perfect photo. This statement aligns with Match Group’s vision of leveraging AI to enhance user experiences on their dating apps.

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The announcement of these new AI features comes shortly after Match Group’s CEO expressed interest in exploring how AI could help users come up with date ideas, conversation starters, and even eliminate ghosting. This shows that Match Group is committed to utilizing AI to improve various aspects of the dating experience.

Interestingly, some users are already employing AI to enhance their dating lives. According to a recent study by Attractiontruth, an AI dating coach, 20% of the surveyed men between the ages of 25 and 35 are using AI tools to generate their dating app profile bios and craft engaging messages. By leveraging AI to initiate and manage conversations on dating apps, users can experience more positive outcomes and enjoy enhanced interaction quality.

Match Group’s upcoming AI features have the potential to revolutionize the way people connect and find love in the digital age. By utilizing AI in a customer-facing manner, Match Group aims to make the dating experience easier, more enjoyable, and less stressful for its users. Whether it’s through AI-assisted match recommendations, witty character descriptions, or AI-enabled photo selection, these features have the potential to add a touch of excitement and serendipity to the world of online dating. Get ready for a new era of AI-powered romance!

• Match Group
• tech
• Tinder