Top OnlyFans creators hopeful new CEO will embrace pro-porn messaging.

Top OnlyFans creators hopeful new CEO will embrace pro-porn messaging.

OnlyFans’ CEO Change Signals Potential Return to Adult Content

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OnlyFans, the popular content platform known for its adult content, recently appointed Keily Blair as its new CEO. This move has sparked discussions among creators and users about the platform’s future direction. Many adult creators hope that Blair’s appointment signifies a return to OnlyFans’ roots as an unabashedly porn-based site, or at least a commitment to not stray further away from adult content.

Sophie Dee, one of OnlyFans’ top creators earning over $300,000 per month from her adult content, believes that if the platform recognized adult creators as their primary contributors and focused their marketing efforts accordingly, everyone on the platform would see even more success. Dee expresses skepticism towards OnlyFans’ attempts to create a more brand-friendly image through initiatives like OnlyFansTV, which she feels have underperformed compared to the site’s adult content.

Blair, originally a corporate lawyer, has been with OnlyFans since January 2022. Her appointment as CEO follows a period in which the previous CEO, Ami Gan, emphasized the platform’s non-adult offerings and positioned OnlyFans as a “payments platform.” While Blair has not been available for interviews, adult creators have analyzed her past statements for clues about her views on adult content. Blair’s Instagram post announcing her new position mentioned rewarding creators for their work and creativity, leading many adult creators to interpret it as a positive message.

Creators like Sophie Dee and Bryce Adams, who both earn substantial incomes from their adult OnlyFans channels, have expressed hope and excitement about Blair’s focus on platform safety. Adams believes that Blair’s expertise in data privacy and cyber law will ensure the safety and well-being of creators and fans.

While the pro-porn stance is cherished by adult creators, it poses challenges for investors who may find it difficult to associate themselves with a platform centered around explicit content. The leadership change has raised questions about OnlyFans’ potential return to its plans for an initial public offering, which was previously derailed due to concerns about the platform’s adult content.

Keily Blair’s rise to the position of CEO has been met with praise from insiders who describe her as a “world-class operator” with extensive knowledge about how tech companies need to operate in today’s digital landscape. Blair’s background in law and data privacy, combined with her experience representing big tech clients, positions her well to lead OnlyFans.

Creators interviewed by Fortune magazine express satisfaction with Ami Gan’s leadership and excitement for OnlyFans’ next chapter. However, they also cite technological issues, such as glitches and slow direct messaging, that have hindered their growth. They hope that Blair will address these issues and give equal attention to both adult and non-adult creators on the platform.

While it remains unknown what transpired behind closed doors, Gan’s departure from OnlyFans may indicate a shift in the company’s strategy. Speculation suggests that Gan may have been pushed out due to the perceived lack of progress in migrating the platform away from adult content. Investors and industry experts believe that it would be challenging for OnlyFans to pursue an initial public offering due to the public market’s reluctance to invest in a platform primarily associated with explicit content.

OnlyFans’ CEO change, with Keily Blair at the helm, raises hopes and uncertainties among creators and users alike. The platform’s future direction is still uncertain, but adult creators are optimistic about the potential return to a more adult-focused approach while also seeing improvements in platform safety and technology. Whether OnlyFans will resume its plans for an IPO remains to be seen, as it grapples with the challenges of balancing investor concerns and serving its dedicated base of adult creators and users.