TweetDeck is rebranding as XPro as part of Elon Musk’s ongoing Twitter rebranding efforts.

TweetDeck is rebranding as XPro as part of Elon Musk's ongoing Twitter rebranding efforts.

Introducing XPro: Elon Musk’s Latest Change to Twitter’s Rebranding

Another day, another change to the platform once known as Twitter. Elon Musk’s X, formerly known as Twitter, seems to be in the process of renaming its TweetDeck feature “XPro.” This latest move is part of Musk’s ongoing transition of Twitter to X, which has upended the social media platform’s hallmarks, such as its lexicon and logo.

Musk first announced the planned swap in a post on X last Friday, although it took a few days for the site to be rebranded. This change follows Musk’s quick decision to toss out Twitter’s blue bird logo, replacing it with an X. While this move was intended to align with the X rebrand, it proved controversial due to the association of the letter X with pornography.

TweetDeck, which is a customizable dashboard that allows users to view multiple feeds simultaneously, was also included in the platform’s recent updates. Initially, X announced that this feature would be accessible exclusively to verified users within 30 days. However, it appears that the restriction has not yet been put into effect.

Despite the name change, the tool’s URL still contains the name TweetDeck, and when not logged in, the site still mentions “Twitter” and features a blue bird. This suggests that the transition to XPro is still underway and further changes are expected.

The speedy alterations that characterize Musk’s rebranding of Twitter have attracted attention and raised eyebrows. The overnight changes to the company’s San Francisco headquarters triggered concerns among local authorities, who found themselves unable to access the company’s bright, rooftop X sign. In response to these concerns, the sign has since been taken down.

• Trump pleads not guilty in 2020 election case at 3rd arraignment.
• Barclays considers relocating EU headquarters from Dublin to Paris
• Charitable giving is more likely when potential donors are in a pos...

While some users have mocked these changes, there is also a significant portion of the user base that welcomes the sudden switch to X. A July survey found that among active users in the last six months, 36% of daily users viewed the rebranding to X positively, while 27% had a negative opinion. This mixed response suggests that the rebranding is starting to generate some buzz and intrigue.

X responded with an automated response of “We’ll get back to you soon” when asked about the latest name change by Insider. The silence from X leaves many wondering about the motivations behind the rebrand and the ultimate impact it will have on the platform and its users. Musk himself wrote on X, “If successful, X will enter the vernacular in ways that we don’t yet know,” hinting at the potential far-reaching consequences of this transformation.

As the rebranding of Twitter to X continues to unfold, it’s clear that Musk’s vision for the platform involves more than just a new name. With each change, he is reshaping the platform’s identity and challenging traditional social media norms. Whether or not this bold strategy will pay off remains to be seen, but one thing is certain: Elon Musk is determined to leave his mark on the world of social media with XPro.

• elon musk
• Twitter
• X