WWE’s ‘Friday Night Smackdown’ is moving from Fox to USA Network in a 5-year deal with NBCUniversal.
WWE's 'Friday Night Smackdown' is moving from Fox to USA Network in a 5-year deal with NBCUniversal.
Introducing Smackdown: A Wrestling Spectacle on USA Network
Get ready for the thrilling world of wrestling like never before! Smackdown, a weekly two-hour live program, is set to rock the screens on USA Network in October 2024. This powerhouse show features fan favorites such as Roman Reigns, Charlotte Flair, Rey Mysterio, and Bianca Belair, delivering heart-stopping action and captivating storylines.
Smackdown has been a huge hit, especially among the coveted 18-49 demographic, consistently drawing strong ratings. The recent appearances of wrestling legends John Cena and Dwayne “The Rock” Johnson have further boosted its popularity. With a stellar lineup and a dedicated fanbase, Smackdown is set to dominate the screen on USA Network.
A Shift in Broadcasting Partners
Previously, Smackdown had a five-year deal with Fox starting from October 2019. Before that, it aired on USA Network from 2016 to 2019. The financial terms of the agreement between WWE (World Wrestling Entertainment) and NBCUniversal for the move to USA Network have not been disclosed. However, this partnership marks the continuation of a longtime association between WWE and NBCUniversal.
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In addition to Smackdown’s move to USA Network, WWE has struck a deal to produce four prime-time specials per year that will air on NBC, starting from the 2024/2025 season. This is a significant development as it will be the first time WWE will be featured on the network during prime time. The collaboration between WWE and NBCUniversal opens up new avenues for both parties, bringing wrestling to a broader audience.
A Thriving Partnership
WWE President Nick Khan expressed his enthusiasm, stating, “NBCUniversal has been a tremendous partner of WWE for decades.” He also highlighted the extension of the relationship through the Smackdown deal and the introduction of WWE special events on NBC. This partnership confirms the longstanding trust and collaboration between WWE and NBCUniversal.
USA Network’s Reign Continues
USA Network, already home to popular WWE programs like “WWE NXT” and “WWE Monday Night Raw,” will continue to air these shows through September 2024. The addition of Smackdown to its lineup further solidifies USA Network’s status as the top-rated cable entertainment network in terms of live viewership. Frances Berwick, chairman of NBCUniversal Entertainment, expressed excitement at continuing the partnership with WWE, recognizing the network’s consistent success with its wrestling programming.
The Emergence of a Sports Entertainment Giant
WWE has become part of TKO Group Holdings Inc., a company that recently debuted on the New York Stock Exchange. This move signals WWE’s growing importance in the world of sports entertainment. Additionally, Endeavor Group Holdings Inc. has closed its deal with WWE, creating a mammoth $21.4 billion sports entertainment company. This strategic alliance between WWE and the company behind the Ultimate Fighting Championship adds another dimension to the sports entertainment landscape.
In Conclusion
The announcement of Smackdown’s move to USA Network and the partnership with NBCUniversal brings a fresh wave of excitement to the wrestling world. With a lineup of all-star wrestlers, captivating storylines, and the addition of prime-time specials on NBC, WWE is set to conquer new heights. The continued success of WWE on USA Network and the emergence of a sports entertainment powerhouse solidify the commitment to delivering thrilling and unforgettable experiences to fans worldwide. Get ready to rumble with Smackdown on USA Network!
