X reorganizes trust and safety team under Musk, CEO Yaccarino’ – Reorganization of X’s trust and safety team under CEO Yaccarino and Musk.
X reorganizes trust and safety team under Musk, CEO Yaccarino' - Reorganization of X's trust and safety team under CEO Yaccarino and Musk.
Musk and Yaccarino to Oversee Trust and Safety at Twitter
Published on July 31, 2022
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In an unexpected move, Elon Musk, owner of X and renowned entrepreneur, has joined forces with Linda Yaccarino, the Chief Executive of X, to take charge of the trust and safety team at Twitter. After acquiring the social media behemoth last October, Musk has taken an active interest in shaping the future of the platform, and this latest development shows his commitment to ensuring a safer online environment.
Under this new arrangement, Musk will oversee X’s product and engineering team, while Yaccarino will be responsible for all other divisions, including human resources, legal, finance, sales, and operations. This division of responsibilities displays a strategic alignment of expertise, with Musk focusing on enhancing the platform’s technological capabilities, while Yaccarino takes charge of the business operations and organizational structure.
One of the key areas of focus for Musk and Yaccarino will be the trust and safety team, tasked with content moderation. This team has faced criticism in recent months, with researchers accusing Twitter of relaxing content guardrails, consequently leading to an increase in harmful posts. Musk and Yaccarino are committed to addressing this issue head-on and ensuring that Twitter maintains a healthy and safe environment for its users.
As part of their efforts to strengthen the trust and safety team, Yaccarino announced in an internal email that the company is actively searching for a new leader for brand safety and suitability. This role is crucial in preventing advertisements from appearing next to inappropriate content and maintaining the integrity of the platform. A.J. Brown, the previous head of brand safety, recently left the company, opening up an opportunity to bring new talent on board.
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Yaccarino also revealed in her email that three X leaders will be assigned different responsibilities within the trust and safety team. These responsibilities will include managing law enforcement operations and disrupting potential threats. This approach highlights the company’s commitment to robustly addressing content moderation, ensuring Twitter remains a platform where users can engage in meaningful conversations without fear of harassment or abuse.
These changes to the trust and safety team come on the heels of Ella Irwin’s resignation as the head of the team in June. With Musk and Yaccarino at the helm, Twitter aims to rebuild and further strengthen this crucial division, ensuring that user safety and content moderation remain top priorities.
The collaboration between Musk and Yaccarino highlights their shared vision of transforming Twitter into a platform where individuals can freely express themselves while maintaining a respectful and safe online community. With their combined expertise and commitment to continuous improvement, Twitter is poised for a bright future under their leadership.
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